Daftario — Brand identity

Daftario — Brand identity

The Daftario brand: a looped tick like a parent's signature, board green and margin red, with icons, patterns, motivation cards and badges.

The brand

Daftario is a shared daily diary between teacher, parent and student for nurseries, KG and primary 1–3 in Egypt and the Gulf. Notes, tasks, activities, quiz games, reports and motivation, in one place. Every school day in one diary.

Brand identity

A looped tick, like a parent's signature

Board green, margin red and paper. The mark is a loop that flows into a tick: the parent's signature on the page. 11 logo layouts in 6 colourways, 47 icons, 5 patterns, motivation cards and badges, a 55-page manual in two languages and a product profile.

• Logo pack: 11 layouts × 6 colourways

• 47 icons, 5 patterns, cards and badges

• Brand manual, 55 pages, EN + AR

• Product profile: deck + A4

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What the client got

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