Haretna — Identity and Website

A neighbourhood, not a dish: the Haretna brand from the first brief to a bilingual website built to take orders.

The brand

Haretna brings a corner of a Cairo street to the UAE: taameya, koshari, hawawshi and ful, generous portions, a neighbour's welcome. The idea in three words: Everyone's a neighbour.

Brand identity

A sign-writer's script on a tea tray

Brush-script lettering in Arabic and English, a tea-tray badge as the main mark, balcony green with tahini cream and a touch of dakka red. 38 logo files, a 41-page bilingual guideline, and a company profile as a deck and an A4 document.

Logo system, 38 files
Brand guidelines, 41 pages, EN + AR
Company profile: deck + A4
Storefront, menu, packaging, uniform

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Website

Make them hungry, then make ordering easy

Five pages in English and Arabic: Home, Menu, Our story, Catering and Visit & order. One job for the site: Order now, through delivery apps, WhatsApp or a call. A dish slideshow in the hero, awning scallops between sections, and the brand's green on every button.