Aliwan — Brand identity — Start Point

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Markets Egypt · UAE · Saudi Arabia

Aliwan — Brand identity

A Cairene keel arch with a guest dot on its threshold, in espresso, mocha and cherry velvet: the identity of Aliwan serviced apartments, from the building sign to the favicon.

The brand

Aliwan runs serviced apartments in Greater Cairo for guests who book direct or through Airbnb and Booking.com, and for owners who hand over their unit. The idea comes from the iwan, the hall where a home receives you. The line: Well received.

Brand identity

An open door, a guest arrived

A keel arch drawn with the stem weight of the Kufi letters, and a cherry guest dot on its threshold. Espresso, mocha and cherry velvet on warm neutrals; Noto Kufi Arabic with Open Sans. Six logo signatures, 53 icons, 4 patterns, a photography direction and a 47-page manual in English and Arabic, with a company profile as a deck and an A4 document.

Logo system: 6 signatures, SVG + PNG
Palette, type, 4 patterns, 53 icons
Brand manual, 47 pages, EN + AR
Company profile: deck + A4, EN + AR

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What the project includes

A mark that works from a building sign to a 16 px favicon
One warm palette for print, the website and the dashboard
Guest and owner voices defined in both languages

Also from this project

Aliwan — Booking website

Aliwan — Booking website

Aliwan (own concept) · Website

Aliwan — Operations system

Aliwan — Operations system

Aliwan (own concept) · System / dashboard

See the whole project

Start your project Next project: Aliwan — Booking website

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Find your planFive quick questions, one minute. You get a recommendation with its reasons, and you check it before you ask for a quote.Question {n} of {t}What do you need first?A brand identityLogo, colours, guidelinesA websiteA landing page or a full siteA mobile appiOS and Android screensA system or dashboardAdmin panels and portalsSocial media contentPosts, carousels, adsMotion or videoIntros, reels, explainersA bit of everythingDesign needs that varyWhere are you today?Starting from zeroNo logo or brand yetWe have a brandWe need more on top of itRedesigningSomething we already haveHow will you use design?One projectWith a clear endNow and thenSmall requests as they comeEvery weekDesign is part of our routineHow big is it?One or two piecesA logo, a page, a few postsA complete projectEverything for one goalLargeMany parts, pages or screensWhen do you need it?Within 2 weeksIt is urgentWithin a monthSoon, not rushedWe are flexibleQuality firstYour recommendationCheck it before you ask for a quoteWhy it fitsWhat you getYour answersChangeEvery request: a presentation and 2 revision rounds.This fits me, request a quoteSee the detailsAlso worth a lookShow this insteadStart overMonthly planBy the hourStart withSuggested balanceYou need a brand identity first, the base for everything else.You need a website: structure first, then every page.You need app screens with every state, on iOS and Android.You need screens your team uses all day: tables, forms, status.You need a feed that reads as one brand.You need short motion that explains in seconds.Your needs vary, so hours that move between services suit you.One project with a clear end suits a package: one scope, one quote, one date.Requests now and then suit an hour balance you spend when you need it.Design every week suits a monthly plan with fixed hours and priority.One or two pieces: you pay only for their published hours.Starting from zero, identity and website together stay consistent and save time.No brand yet: the identity package is a good step before or with this.Redesigning: we start from what you have and keep what works.Its standard delivery is longer than your date. On the call we can stage the delivery or add rush hours (+50 %, subject to capacity).Its standard delivery fits your date.Not sure which one fits?Find your plan in 1 minuteAsk the assistantStart Point assistantOnline · replies instantlyOpen the assistantClose the assistantWhich package fits you? Ask me.Hi! I can suggest the right package in under a minute and send your quote request. What would you like to design?Hours for many requestsNot sure yetTalk to a personNo problem. The 1-minute questionnaire picks it for you, or choose the closest option.Open the questionnaireMessage us on WhatsApp. We reply during working hours.Open WhatsAppDo you have a logo today?Not yetYes, it needs a refreshYes, I need the restWhat should we deliver?The logo onlyLogo, guidelines and stationeryIdentity and a websiteWhat kind of website?One landing pageHome + 4 pagesA bigger siteDo you have a brand identity?YesNot yetHow many screens, roughly?Up to 5Around 1220 or moreWhat are you building?A dashboardAn admin panelA portalHow many screens?Up to 6Around 1630 or moreWhat do you need?A few posts or adsMonthly contentA new look for our accountsHow often?OnceEvery monthWhat kind of video?A logo introMotion postsA 30-second explainerReel editsHow many?Just oneSeveralEvery monthHow much design do you need?A few requestsSomething every weekA lot, across teamsA one-off balance or a monthly plan?A balanceA monthly planMy suggestion for you:Extra pages are 8 h each.Extra screens are 5 h each.Extra screens are 8 h each.Request a quoteSee detailsStart overGreat. What is your name?Thanks, {name}. Your email or WhatsApp number?That does not look like an email or a phone number. Try again?Anything we should know? (optional)SkipSendType here…Sending your request…Sent! Your written quote arrives within 24 h. Want to book the 10-minute call now?Book the callIt did not go through just now. Send it on WhatsApp instead: your request is already written.Quote request (assistant)YouBrand identity48 h3 weeksLogo: 3 concepts + refinementConcise brand guidelinesBusiness card + letterheadWebsite54 h4 weeksLanding page + 4 inner pagesDesktop + mobile, AR + ENUX review + dev-ready FigmaMobile app100 h6 weeks12 screens, iOS + AndroidCompact UI kitClickable prototypeSystem / dashboard168 h8 weeks16 screens with data statesLiving UI kitPrototype of the main flowsSocial starter23 h2 weeksMonthly pack: 12 designsPlatform covers + profileReusable templatesLaunch kit: identity + website102 h6 weeksEverything in IdentityEverything in WebsiteIdentity + website in one quoteMotion package34 h3 weeksMotion posts from your static designsLogo intro and outro, up to 5 s30-second motion graphics with soundStarter60 daysGrowth90 daysPro120 daysScale180 daysRetainer Lite15 h / monthRetainer Standard35 h / monthRetainer Premium70 h / monthDedicated account managerScheduling priority20% roll-overDeliveryOn quotePublished hours per servicePresentation + 2 rounds, every requestvalidityProject packageHour creditshoursLogo design20 hConcise brand guidelines25 hLanding page14 hApp screen5 hDashboard or system screen8 hSocial media post1.5 hLogo intro5 h30 s motion graphics18 hMotion post6 hYou have sent several requests in a few minutes. 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